Natura &Co Latin America
A message from the CEO of Latin America
A message from the CEO of Latin America
“We have constructed goals for the current strategic cycle which can be expressed in two words: Regenerate and Prosper.”
Our identity
The We are Natura movement, more than a definition of our organizational culture, is an identity choice for Natura &Co Latin America and its brands.
Certifications & Recognitions
Certifications & Recognitions
Natura celebrates 10 years as a B Corp: in 2014, Natura became the first publicly traded company to achieve B Corp certification. Even today, it is one of the few companies in the world to stand out in six Impact Business Models.
Climate, biodiversity and nature
Climate, biodiversity and nature
In order to be able to regenerate, a company needs to operate systemically to promote the conservation and regeneration of biodiversity, raise the standard of wellbeing and improve the quality of life amongst the communities and business partners, whilst at the same time implementing comprehensive initiatives designed to tackle climate change. To achieve this, we have always adopted an holistic approach, involving everyone we work with.
Climate Transition Plan
Supported by regenerative thinking, in 2024 we created our Climate Transition Plan: a guide on how to do business in a world facing climate change and transitioning to a low-carbon economy.
Biodiversity Management
The regenerative approach brings together the Climate Transition Plan with human rights and biodiversity management. We understand that biodiversity loss is a real threat to the diverse forms of life on Earth.
Amazon, innovation and regeneration
Our work in the Amazon region symbolizes our proposal to regenerate and prosper. The region is home to approximately 38 million people people, the greatest biodiversity in the world, and a forest that is essential for the climate balance of the planet.
Social bioeconomy in practice
Our presence in the Amazon region involves projects and long-lasting and sustainable relationships with the local communities. Read about some of them below.
Brand and positioning
The strength of our brands leads us to be leaders in Latin America. With Natura, for example, in 2024 we were the leader in beauty and personal care in Brazil and throughout the region, according to Euromonitor, while Avon leads in the makeup and skincare segments in Brazil. With an omnichannel and multi-brand vision, our focus is on maintaining market share leadership in the fields in which we are already consolidated and growing with relevance and positive margins in key categories.
Omnichannel journey
Omnichannel journey
Strengthening the journey towards omnichannel is one of the priorities of our Regenerate and Thrive strategic planning cycle.
Innovation: transversal approach
Innovation: transversal approach
Natura has adopted a comprehensive and multifaceted innovation strategy. As such, 9.7% of the employees focus on innovative projects in different areas, from integration of the operation of the brands to the developments of products, passing through evolution of the omnichannel journey, cultural innovation and data management, the incorporation of technologies, open innovation and new business.
Open and collaborative approach
We constantly invest in collaboration with other players in the innovation ecosystem. Through the Natura Campus program, created in 2006, we encourage networking with the scientific community and drive results in the development of science, innovation and technology.
Research & Development
We have a multi-disciplinary R&D team, made up of specialist researchers with an extensive understanding of matters including biodiversity, and skin, hair, and microbiota science, and data scientists and professionals focused on the development of new methodologies, formulas and packaging, using advanced, world-class scientific techniques.
Technology & data
Our strategic planning for Latin America points to the advanced use of data analysis technologies to support agile decision-making – both in innovation and product development and in the industrial, administrative, marketing and logistics spheres.
Bioinnovation and Amazon
We are present in four countries in the Amazon region. Our ambition is to strengthen it as a major hub for generating wealth, innovation and technology, capable of contributing to fostering new regenerative economies that combine the development of the population with the protection of the forest.
Packaging and circularity
We have public goals that involve the development of technological solutions to reduce the environmental impact of our product packaging.
Infrastructure and value chain
Infrastructure and value chain
In 2024, Avon’s Global Innovation Center moved to Brazil, a new factory in Cajamar (SP) was announced, and the Ecopark, located in Benevides (PA), celebrated its tenth anniversary.
Business decarbonization
In 2024, we started to include the Avon brand’s operations in Latin America in our survey of GHG emissions. The consolidated total emissions of Natura &Co Latin America saw a slight reduction, from 1.28 million tons in 2023, to 1.26 million (1,256,417.77) in 2024.
Integrated Management of Environment, Health, and Safety
Our actions relating to management of the environment, and health and safety are focused on guaranteeing safe and efficient operations that are in line with the objectives and targets of our Commitment to Life.
Supplier development
Our production ecosystem is notable for its interdependence. We have an extensive network of suppliers working in the logistics processes, production of raw materials, sales, services, technology and infrastructure.
Ethical and sustainable sourcing
We have a Global Supplier Approval Policy, which, together with the other reference documents for our value chain, established Natura’s responsible sourcing guidelines.
Human rights and investments in society
Human rights and investments in society
Defending Human Rights and Being more Humane is one of the pillars of our Commitment to Life.
Natura Institute
In 2024, we integrated the operations of the Natura and Avon institutes with the Avon Foundation throughout Latin America. The combination of the management and governance of the entities contributes to the efforts and potential offered by each within a single structure, which is able to promote the causes that much more and increase the reach of the initiatives and actions.
Crer para Ver
We offer the market a line of Natura products called ‘Crer para Ver’, with all the profits going to educational projects managed by the Natura Institute. The aim is to support the implementation of public policies focused on literacy and on Secondary Education.
