Read more”Natura, with its history of listening, innovation and commitment to making a positive impact, continues to shape transformative paths.”
"Natura is recognized by the WBCSD (World Business Council for Sustainable Development) as a global and Latin-American leader in sustainable business, with clear commitments on the climate, nature and equity. The brand is making a pioneering contribution to impact calculation, with concrete experiences in the gauging and appreciation of natural, social and human capitals, such as, for example, in the Amazon region supplier communities and the consultant networks. This broad vision has directly influenced the discussions that take place at the WBCSD, including those on the development of IP&L (Integrated Profit and Loss) and the contributions made to initiatives such as the TNFD (Taskforce on Nature-related Financial Disclosures) and the TISFD (Taskforce on Inequality and Social-related Financial Disclosures), which promote the transparency of environmental, social and economic risks and impacts. For the WBCSD, the future demands more than simply mitigating risks. Building a regenerative economy requires the development of businesses that actively contribute to the health of the social and environmental systems. This vision lies at the heart of the WBCSD’s 2050 Vision, which recognizes regeneration as one of the great shifts in mentality that are necessary for the global population (now estimated at more than 9 billion people) to be able to live well, whilst respecting the planet’s limits. Natura, with its history of listening, innovation and commitment to making a positive impact, continues to shape transformative paths.”
Fiona Watson
Latin America is responsible for the majority of Natura &Co’s net revenue as well as Natura’s global operations and the Avon. We operate in 14 countries. The last two years have been a period of intense deliveries and results and, at the same time, of dedication to the drafting of a new cycle for Latin America. Our strategy involved advancing in the integration of regional operations and evolving in the construction of a multi-brand, multi-channel and multi-market business model.
This year, we consolidated the foundations of our Regenerate and Prosper strategic cycle. Our Reason for Being - Well-Being-Well - helped us to create an ecosystem that shares the common objective of innovating to make us a regenerative business that creates a positive impact in all it does. The Well-Being-Well Ecosystem is currently composed of two lmajor brands, Natura and Avon, service platforms such as Emana Pay and Bluma, and an extensive network of people: customers, employees, Beauty Consultants, agro-extractivist communities, suppliers and other business partners. Our innovative differential is our ability to mobilize this powerful ecosystem in the creation of regenerative solutions in line with the growth of our business.
Strategic pillars for Latin America
- Multi-brand, multi-channel and multi-market: an ecosystem that forms an integral part of the consumers’ broad range of needs and experiences, with the knowledge and capacity to provide important innovation in the different categories and key-markets.
- Regenerative innovation: a vision of the unique characteristics and leading position of our brands, demonstrating their attractiveness and importance, which applies the ‘Being Natura’ approach in products, services, processes and business models based upon the concept of regeneration.
- Focus on the customers – we are present at every moment and in every choice of our customers’ journeys, with wonderful and distinctive experiences.
Executive Committee
From left to right: Agenor Leão de Almeida Junior – VP of Brazil Business; Silvia Vilas Boas – VP of Finance; Paula Benevides – VP of People; Joselena Romero – VP of Operations, Logistics and Procurement; Paula Ferreira de Andrade Romano – VP of Omnichannel; João Paulo Ferreira – CEO; José Manuel Silva – VP of Emana Pay, New Businesses, IT, Data & Analytics; Tatiana Ponce – VP of Brand, Marketing and Innovation; Diego Fernando de Leone – VP of Hispanic America Business; Ana Beatriz Costa – VP of Sustainability, Legal, Reputation and Government Affairs
