Natura believes that the longevity and value of a company are directly linked to its capacity to contribute to the sustainable development of its surrounding area and, as such, it also needs to understand and gauge its natural, social and human impacts, in addition to financial performance. It was thus that, after a decade of innovation together with partners such as Capitals Coalition and Valuing Impact, we were able, in 2022, to implement the pioneering Integrated Profit and Loss (iP&L).
This integrated management tool allows us to calculate the monetary value of aspects that go beyond financial results, such as the impact of our business activities in the natural, social and human dimensions. The results include numerous different areas of the company’s activities, such as climate transition, circularity of waste, regeneration and conservation of biomes, and the creation of revenue for the network, as well as impacts on health, always aligned with the promotion of well being.
This last year, for each R$ 1.00 in revenue obtained by the company, R$ 2.50 was generated in positive social and environmental impact.
In 2024, we calculated a net positive impact of BRL 50.5 billion for society in our Latin American operations. This last year, for each BRL 1.00 in revenue obtained by the company, BRL 2.50 was generated in positive social and environmental impact.
Our aim, as established within the Commitment to Life, is to generate a positive net impact that is four times greater than our revenue result by 2030. Our actions now have a positive result in relation to the Social and Human capitals which offset a result that is still negative in terms of Natural Capital. To achieve our target of becoming a regenerative company, we need to obtain positive balances in each category of capital individually.
about the results and the iP&L methodology in more detail here.
New 2050 Vision: the path towards a regenerative business
With the launch of the 2050 Sustainability Vision a decade ago, Natura publicly announced its dream of becoming a business which has a positive social environmental impact. This dream became a reality when, in 2022, the results of the Integrated Profit & Loss (IP&L) confirmed that our total impact on nature, society and people showed a positive balance.
In 2024, due to the current global social environmental challenges, we have renewed this dream to guide our business in the direction of regeneration. This means that our business model should evolve to systematically increase its ability to regenerate the life and relationships that support it.
By 2050, we intend to make Natura a fundamentally regenerative company, individually and systemically generating a positive impact in the Natural, Social and Human capitals, without one needing to offset another.
At the beginning of 2025, due to the setbacks in the ESG Agenda, Natura published a letter reaffirming its commitment to sustainable development, the protection of human rights and collective mobilization. We highlighted that the Commitment to Life does not accept setbacks and reinforced our intention to drive regenerative business, going beyond the offsetting of impacts.
the full letter here
