Structured to provide our cultural foundation, this movement will enable the strategy to be adopted in relation with our personnel, integrating them under a single objective: to form part of the Well-Being-Well Ecosystem that connects the brands, businesses and people with the same reason for being and shared beliefs, to drive a regenerative company. We have united all our employees in the region under a single objective, set of beliefs, behaviors and corporate identity. The central message is that “We are all Natura”, regardless of the business, area or region in which we operate.
Together, we can
sow a new world.
Together,
We are Natura.
Now that we are commemorating Natura’s 55th anniversary, we are able to take a broader look at how its history is connected with the surrounding region. As such, we have returned to our roots and reasserted the strength of Natura’s corporate philosophy - We are Natura - scattering the seeds with which to grow our future.
With our clarity of purpose and the way in which we operate, we have constructed a means for the company to stand out in the market, connecting culture and strategy in support of the business’ objectives and results. This movement has marked the beginning of the alignment of Natura and Avon’s entire personnel management strategy in Latin America, providing full transparency and creating mechanisms to empower a high-performance organization.
Manifesto
Our commemoration of the 55th anniversary of Natura strengthened our connection with Well-Being-Well
Roots take time to grow.
They require patience, perseverance and resistance to the elements.
They defy the seasons to become strong, solid and secure in their place in the world.
These are our roots.
Deep and strengthened by our connection with nature.
Our nature: Well-Being-Well.
This is the representation of the harmonious relationship that we have with each other, with others and with the world. And it is what reverberates through our products, services, brands and people.
We honor our roots and we believe that, to carry
Well-Being-Well even further, we need to become seeds.
Fulfilling our promise of the new and achieving our maximum potential to take root in other regions.
They allow us to go beyond our limits to regenerate life in all its different forms.
We have begun a cycle of Regeneration and Prosperity.
One in which we act as agents of transformation to foment
Well-Being-Well and, together, create the future we dream of.
A future of renewal and restoration.
