Who We Are
A message from the CEO of Natura &Co
A message from the CEO of Natura &Co
For Natura &Co, 2024 represented the consolidation of the movement towards simplification that we began back in 2022, with the aim of focusing our efforts on our strengths.
Natura
Founded in 1969, Natura is the leading brand in cosmetics, personal care, and direct sales in Brazil. Recognized for its sustainable business model, the company has worked in the Amazon Rainforest for more than 20 years, helping to conserve 2.2 million hectares and generating benefits for more than 10,500 families.
Avon
Founded in 1886, Avon merged with Natura &Co in 2020, bringing with it a legacy that has been fundamental to the development of the direct sales model internationally.
Fable Investments
Fable Investments, a corporate venture capital wholly owned and funded by Natura &Co, showed strong double-digit growth in 2024, with significant developments across its portfolio.
Our Business Model
Our aspiration: We will dare to innovate to drive positive economic, social and environmental impact.
Our Strategy
Our Strategy
In 2024, Natura &Co recorded advances in its restructuring and simplification process, which began in mid-2022, and which continues to be an important driver for short-term value creation.
Corporate Risk Management
We take an integrated approach to our corporate risks, focusing our efforts on minimizing the Company's exposure to economic-financial, operational, social, environmental, and human rights factors, as well as those resulting from climate change that are capable of shifting our perspective on value creation and performance regarding sustainability.
Ethics and compliance
Nossos compromissos e o cumprimento irrestrito das leis nos locais onde atuamos estão refletidos no Código de Conduta Global da Companhia.
Corporate Governance
Corporate Governance
Natura &Co’s corporate governance plays a fundamental role as a strategic foundation for the ethical, transparent and responsible guidance of the business, ensuring the alignment between the interests of the different stakeholders and the longevity of the organization.
Commitment to Life
Commitment to Life
Since 2020, we have been publicly reporting our progress and initiatives related to these themes through the Commitment to Life – a set of objectives to address our actions in three pillars: biodiversity and climate, human rights, and circularity and regeneration.
