_W1A1865-min

Business
Model

Capitals Accessed

Natural

  • Natural resources (energy, water and biodiversity assets)

Financial

  • Shareholder and investor funds to provide support for execution of the strategy
  • Credit and financing
  • US$ 1 billion raised in sustainability-linked securities
  • BRL 1.3 billion was raised by means of a new bond, exclusively connected to the sustainable use of bioactives sourced from the Amazon region

Social

  • Relationships oriented towards value creation with the Beauty Consultants
  • Partnerships with socio-biodiversity agro-extractivist communities and other service providers and raw materials suppliers
  • Connections with the consumers of our brands

Manufactured

  • Product manufacturing and distribution centers
  • Physical stores, e-commerce operations and social selling

Human

  • 19,000 employees
  • 4.8 million Beauty Consultants and Representatives
  • Social-biodiversity agro-extractivist communities
  • Attributes and values in our organizational culture

Intellectual

  • Open innovation ecosystem
  • Patents and new products
  • Traditional knowledge and knowledge generated in our relations with social biodiversity agro-extractivist communities

Our deliveries and solutions

  • Beauty and well-being products in diverse categories
  • Business networks for Beauty Consultants
  • Multichannel commercial model

Commitment to Life

Read all about our goals here.

Value generated and impacts

  • Society and the Environment: We seek to promote sustainability with an agenda that prioritizes climate transition, whilst protecting the Amazon and a circular and regenerative economy. We act in defense of human rights, education and causes related to women and girls.
  • Investors: Financial return linked with business results.
  • End consumers: Omnichannel strategies for unique shopping experiences, in accordance with each consumer’s preference.
  • Employees: We support the well being of our employees through salary equity, fair remuneration and ample diversity.
  • Beauty Consultants: We strengthen an ecosystem that drives enterprise, income generation, and financial independence, thereby improving the quality of life of millions of people, principally women.
  • Supplier and relationship communities: We support income generation by means of fair trade with cooperatives and small producers, promoting conservation and local development.
  • Suppliers: We support sustainable development in the our supply chain, focused on human rights, innovation and traceability, to create social and environmental value.