Having been carbon neutral since 2007, and well on the way towards being Net Zero, Natura creates products that are free from cruelty to animals and 95% vegan. Millions of Beauty Consultants spread the philosophy of Well-Being-Well across seven countries in Latin America. In 2024, we celebrated our 10th anniversary as a certified B Corp. The Ekos line is certified by the Union for Ethical BioTrade (UEBT), and Natura’s Brazil nut line received the Regenerative UEBT certification in 2024.
at natura.com.br.
We entered this segment with the launch of a line of ten products notable for their innovation and versatility, with new features such as perfume in oil form and the development of a Natura Perfume Library, which catalogs the fragrances according to the combination of global perfume components and our own Latin-America sourced ingredients. Since 2004, the line has included the 505 Íris Priprioca, 679 Ambrette Copaíba, 740 Sândalo Breu Branco and 875 VetiverCapitu fragrances.
Fragrances that imbue the skin with the potent scent of the forest. These
products are connected to the Rios Vivos initiative, which promotes a
sustainable chain of recycled plastics amongst river-dwelling communities
and recycling cooperatives in seven municipalities in the Amazon region.
Marking Natura’s entry into the home products segment, this new brand offers items such as massage oils, liquid soaps, hand moisturizers, aromatic candles and room sprays. The principles of bio-innovation are highlighted in the sustainable packaging and in the high level of naturalness, biodegradable and plant-based actives, and the use of pure essential oils sourced from the Latin-American biodiversity in all the formulas.
We announced our entry into the hair market with the ‘Tododia’ brand, including products from the hydration, nutrition and repair lines. The formulas for the new items were developed from ingredients such as Aloe vera, almond oil and avocado oil, using our exclusive prebiotic technology, which is already used in our body care products.
